Getting Traffic: Quality vs. Quantity

A Beginner’s Guide to Website Traffic 

When you first start your website it can be a daunting thought that you’re starting from zero and have to get your traffic up so that you can start making an impact. You know that you want relevant traffic to come to your website that consists of your target audience. But, you’re just not sure where to go from here or how to build up the traffic to where it needs to be. This report will give you plenty of useful, inexpensive ideas to help you get started building your web traffic and hit the ground running from the start.

Getting Traffic: Quality vs. Quantity

Website traffic actually has more to do with whether or not you are providing your target audience with information that they can use, than with whether or not your website looks beautifully designed or not. Of course, you do not want a website that blinds the user, or isn’t designed responsively (meaning it works on all devices such as smart phones and tablets), but you really should focus on what’s inside to drive traffic.

That’s where quality traffic comes in over quantity. A website can have a million visitors due to a free give away that appeals to a wide audience, such as a free iPhone – but that isn’t going to get targeted visitors who want what you have to offer, they only want the gift. So, what was good was having a million people signing up for the chance to win the free iPhone? As you can imagine, it’s probably not worth much at all. It would be a waste of time and money to do that.

Quality traffic, on the other hand, will consist of your ideal audience members, and they will want, maybe not today, but eventually, they will want what you have to offer. You just have to find ways to build the traffic for your website that attracts the targeted, relevant, and ready to buy audience that you desire. Quality traffic will spend time on your site, sign up for your newsletters, and open them. Quality traffic will come back, again and again. Quality traffic will purchase your products and / or services. That’s the type of traffic you want.

Getting quality traffic can take a little effort. But, if you create a plan of action and work toward the right goals, in the right way you will be successful. If you’re providing your readers with the information they want, need and solves their problems, you’ll be much more successful. It’s all about targeting the right audience, at the right time, in the right place with the right methods. Before we get started on the things that you can do to get traffic to your website, let’s talk a little bit about measuring traffic effectiveness.

  • About Vera…

    Hi! I’m Vera Raposo and I’ve been an entrepreneur since I was a child. I have owned several businesses and currently love having my business online since 2004. I love helping entrepreneurs connect the dots with their passion.

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