5 Ways to Promote Your Blog
Getting people to visit your blog is essential to building a following. And of course, to get traffic to your blog you need to write great content. Let’s look at a few ways to promote your blog and then we’ll look at how to turn your blog visitors into loyal readers and customers.
Social media sites like Facebook, Twitter, and even Pinterest can help drive traffic to your blog. You may already have accounts with social media sites. You’ll want to consider whether you should create a separate account for your blog.
If you want to keep your personal and professional life separate, it is a good idea. However, if your personality is your blog, for example Perez Hilton, then your social media accounts should be under your personal name.
You can use your social media page to interact with others who are interested in your topic and to drive traffic to your blog. In addition to interacting, sharing, and commenting on relevant information, you can share snippets from your blog and link to your posts. This will help drive readers to your blog and help you develop a following.
What keywords do you think people will use to find your information? For example, if you’re blogging about penny stocks then someone might search “how to make money with penny stocks.” If you have posts on that topic, with those keywords, your blog will show up in their search results.
You can identify potential keywords in a number of ways. One is to pay attention to trending topics and hashtags on social media. What keywords and hashtags are people using? You can also use keyword tools like Google’s Keyword Tool, https://adwords.google.com/KeywordPlanner.
Use keywords in your blog posts and your title where they logically fit. Don’t try to pack your posts with keywords, it doesn’t work and can backfire on you. And you always want to write quality content – focus on your readers first.
Great blog post headlines entice people to open your posts. They’ll share, link to them, and like them without even reading the content. Great headlines often pique curiosity or they evoke an emotion. Here’s one that might make readers feel like they have to click and learn more:
Form Inputs: The Browser Support Issue You Didn’t Know You Had
It’s from Smashing Magazine, http://www.smashingmagazine.com/2015/05/05/form-inputs-browser-support-issue/, and if you’re a website designer then you may be clicking on this headline immediately to learn what you don’t know.
Study headlines that you click on. Ask yourself why you clicked on it. What attracted your attention to the headline? Also, think about what your audience might be interested in. And finally, pay attention to the headlines that your readers respond to. We’ll talk about how to do that in just a bit.
Consider seeking guest blogging opportunities. As a guest blogger, you’ll write and publish content for other bloggers. You gain a new audience and the opportunity to promote your own blog. Make sure that you’re posting on blogs that are relevant to your blog topics.
For example, if you’re blogging about fitness then you might guest blog on a sports nutrition website. You want the audience to be people who may be interested in your blog but you don’t want to post for the competition.
Troll the Blogosphere
Spend time surfing the web and find other bloggers who are relevant to your own audience. Start commenting on their blogs. Begin developing a relationship with relevant bloggers and provide thoughtful comments. Generally speaking, comments will attract attention from other commenters and blog readers. You can generate traffic, and opportunities, when you interact with other bloggers.
Once you have people coming to your blog, you are in a position to begin profiting from their visits. As a blogger, there are many ways to profit. They include, but aren’t limited to:
- Selling Ad Space on your blog – the more traffic/visitors you have the more you can charge a company that wants to advertise.
- Selling your own products or services, including information products
- Promoting affiliate products or services and earning a commission from the sales
For any of these models to be effective, it really helps to create a community of followers. You want your visitors to come back to your blog again and again. Let’s look at two key ways to accomplish this.