Using Google Analytics to Build and Multiply Your Traffic
Follow the Traffic Challenge Here:
- Day #1: Getting Started
- Day #2: The High Quality Approach To Traffic
- Day #3:Drive Traffic by Piggybacking on Trending Topics
- Day #5: Improve Your User Experience – And Boost Your Traffic
- Day #6: Improve Your Site Speed for SEO and Conversions
Surprising fact: Google Analytics can be a tool for driving traffic. In fact, it’s one of the most powerful tools you have in your arsenal for driving organic traffic! You can use Google Analytics to get more backlinks, have visitors return more often, rank more pages in Google and more.
Here are a few key ways to use Google Analytics to drive traffic.
Reach Out to Your Top Referring Sites
Do you have a relationship to the people linking to you? If not, try reaching out!
Use Google Analytics to generate a report on who’s linking to you and how much traffic they’re sending you. Look at your top 3 to 5 referrers. What pages are they linking to? What pages are they linking from? How much traffic are they sending you?
If they’re linking to you, that usually means they like your content or your products. Reach out to see if you can do something together. Perhaps exchange guest posts. Or you could interview them for your blog. Or you could do a joint teleseminar. Find a way to work together and drive traffic to each other’s websites.
Expand on and Add to Popular Posts
Use Google Analytics to determine which posts are the most popular on your website.
If a particular topic seems to be doing well, consider adding additional posts. For example, let’s say your article on losing belly fat seems to have taken off. You might want to add a few articles for losing fat in other areas. Or, you can also add a “Part 2” to your most popular article.
Keywords and Queries
Use Google Analytics to find out how people are finding your website. What search terms are people using to find you? Are there questions they’re asking that you’re not answering? For popular search terms, can you create specific pages to address their needs?
If Google is sending you traffic, chances are Google already thinks your website is relevant for what people are searching for. This means if you create new content that specifically addresses what people are looking for, chances are you’ll get ranked very quickly.
Note that the latest Google updates have significantly reduced keyword data in Google Analytics. Enabling Google Webmaster Tools will give you additional query data. Instead of having access to longtail keywords like before, you’re more likely to get general search categories and mid-level keywords. That said, this kind of broad-level keyword data can still be extremely useful.
Search Box Data
Look at the data for your search box. What are people looking for on your site? Are they finding it? If there are frequent searches for something you don’t have, consider adding content to cover that subject. Also, marketers generally find that people who conduct a search are far more likely to buy – so pay attention to your searchers. Go out of your way to make sure they’re happy.
Your Traffic Assignment:
If you just signed up for Google Analytics, it may be too soon to get good data but you may find some useful information in the data within your hosting cPanel.
See who your top 3-5 referring sites are and reach out to see how you can work together.
Find your top 5 pages/posts and determine how you can expand on them. Add this information to your schedule so you don’t forget to do it.
Check your keywords and query data to see what people are asking for and using to find your pages. Find ways to take advantage of those; perhaps by creating new content, addressing the questions in an FAQ or video.
Don’t stop at just doing the first 3-5 sites or top 5 keywords and queries. Add this assignment to your regular schedule so you continue to improve your website.