How to Promote Your Website’s Content
Follow the traffic challenge here:
- Day #1: Getting Started
- Day #2: The High Quality Approach To Traffic
- Day #3:Drive Traffic by Piggybacking on Trending Topics
Okay. By now you’ve written a few fantastic pieces of content and hopefully have published them on your website. You feel good about them and you want the world to see them. Now what?
Now it’s time to get that piece of content in front of as many eyeballs as possible. How do you do that?
Get People Talking: Social Media
Social media is a huge potential avenue for traffic. You should have a presence on at least Twitter and Facebook. If your audience tends to gravitate towards another social network as well, be sure to join that network.
On every post on your website, have a “Share” and “Tweet” button, for Facebook and Twitter. Make it easy for people to share. Studies show that excessive buttons actually reduce share rates – but personally I think it’s important to offer all the options. In most cases the rule of thumb in my opinion is to offer less, less is always more except in this case.
Email Marketing: The Best Followup
From the very first day of your website or blog, you should start building your email list. Your email list is the very best tool for following up with readers. Remember that Facebook only displays 1% to 15% of your posts to followers.
Email delivers 90%+.
Right from the get-go, start asking your readers for their email addresses. It often works best to give them something in return; a quick bonus or gift, for example. Then email them regularly. Anytime you post new content on the site, send an email with that piece of content in it as well.
Outbrain.com: Paid Traffic for Content Marketers
Most types of paid traffic don’t make sense for content websites. For example, Facebook’s clicks typically cost around $.75 cents. It’s very difficult for a content marketer to recoup that kind of cost.
Outbrain on the other hand is a PPC network specifically for content websites. If you’ve browsed big news outlets like Huffington Post or New York Times, you’re probably familiar with the “You Might Also Be Interested In …” boxes:
Any time you see a news site linking to “you might like” articles on a website that’s not their own, there’s a good chance it’s powered by Outbrain.
Outbrain is a CPC network for news channels and content websites. Clicks are as low as $.10 cents, sometimes lower. Outbrain displays your titles to news outlets and content sites all over the internet, then slowly optimizes what it displays so it only shows the highest CTR titles.
The best part is that Outbrain is a self-serve platform, with a low minimum buy. Taboola is another similar network, but there’s a high ($5,000 to $10,000) minimum buy. With Outbrain, you can get started for a small amount and build up.
These are three different and highly effective ways to drive traffic to your content.
Next up, we’ll talk about optimizing the user experience – which improves SEO, gets people coming back more and helps with link building.
Your Traffic Assignment:
Create a Facebook page and a Twitter account. Customize it with your own cover and background. Add the share buttons to your website. Use these as a springboard to publish new content to your fans.
If you don’t have a mailing list set up, create one today. Have an existing mailing list? Great! Email them today about one of the new pieces of content posted on your website.
If you have the budget and want to try CPC ads, look into Outbrain to see if it might work for you.